The UK s Most Popular YouTube Channels In 2016

Zoella, who ranks fourth on this list, vlogs about fashion and beauty.YouTube



Britain is home to some of the most popular YouTubers in the world.

This ranking of the biggest British YouTubers contains a diverse array of talent that have racked up billions of views, including eight gamers, three music artists, and two pairs of siblings.

Scroll down to see who made the cut.

Methodology: Video intelligence software company Tubular Labs provided the data for this ranking. The YouTube creators are ranked in order of total subscribers, but the list also includes the total number of video views they have amassed, and Tubular Labs' "Influencer Score."

The Tubular Labs Influencer Score measures a channel's ability to influence its audience members by looking at more than 10 different metrics including reach, engagement, channel activity, and the frequency at which the channel is updated. Scores range from 0-1,000 and are recalculated weekly from the previous 90 days of data.

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